"I was very impressed with Edwina at our very first meeting. She had a very clear agenda on what she wanted to accomplish while intently listening to my team and the various questions we had. In answering our questions she repeated back the question and was spot-on with her assessment. I told my employees after the call that I had learned more in 90 minutes with Edwina than I had learned in 25 hours with another consultant. Edwina can "talk the talk" because she has "walked the walk". I'm a big fan and will use her more in the future. "

"Edwina helped me realize that people want to connect with a person, not a brand. I have spent several years building a strong brand, but in the process, I have inadvertently moved toward personal anonymity. With Edwina’s challenge and systems support, we have begun to make a stronger identity shift that will benefit my business and my team in the long term. Along with designing a new customer routing system for our main website, she helped us define our identity and align it strategically with our systems. Her insight gave our team more confidence in building simplified systems going forward. We learned to identify what was most important in our processes and avoid making them too complicated. Bottom line: We took a leap forward in systems development thanks to Edwina."

Edwina and team provided valuable insight and guidance on matters that helped us achieve our goal (of selling our business).